Better Change CIC
Better Change CIC

Protecting players. Promoting Positive Play. Driving real impact

Protecting players. Promoting Positive Play. Driving real impactProtecting players. Promoting Positive Play. Driving real impactProtecting players. Promoting Positive Play. Driving real impactProtecting players. Promoting Positive Play. Driving real impact

Directing industry investment into the programmes that keep players safe and gambling harm-free. 

Support Us

Protecting players. Promoting Positive Play. Driving real impact

Protecting players. Promoting Positive Play. Driving real impactProtecting players. Promoting Positive Play. Driving real impactProtecting players. Promoting Positive Play. Driving real impactProtecting players. Promoting Positive Play. Driving real impact

Directing industry investment into the programmes that keep players safe and gambling harm-free. 

Support Us

Encouraging Better Change

 Our mission is simple: keep harm out of gambling. We partner with operators to take meaningful responsibility for the people it serves; directing social impact funds into programmes that educate players, reduce risk, and promote Positive Play. Data-driven, human-centred, and built for real change: we turn industry investment into measurable, lasting impact.

Discover Our Projects

Consumer Research

 Our consumer panel captures insights from harm-free players, helping us understand real gambling experiences and shape safer, more positive play. 

Positive Player Zone


 The Positive Player Zone is an innovative, engaging and interactive educational resource for players designed to build gambling literacy and support informed, responsible play. 

Positive Play Pathway

Positive Play Pathway

 Community engagement via universities to reduce the stigma associated with gambling harm and promote gambling harm awareness at a stage in life where people are moving into independent living for the first time but are still developing financial literacy. 

Gambling should be entertainment, not a source of harm. Positive Play is what keeps it that way.

Robyn Lee; Director

Contact Us

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 UseSpace, 31 Ardwick Green N, Manchester, M12 6PN 

Better Change CIC

Open today

09:00 am – 05:00 pm

Better Change CIC

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